The name? Don't ask, I don't know.
While it sounds like the setting for a Stephen King novel, or some sort of shrine to infant excrement, it is simply a baby goods store.
The kind of place that would have made our faces explode just 4 months ago, it still felt more than uneasy walking around there, but we had a scouting mission to complete.
Eye opening, to say the least.
Did you know that you must have 154 different types of baby seat/bassinette to attach to a stroller?
You need one kind to carry the kid to the car, another for in the car, another to remove him from the car, another to bring him back in home, another to rock him to sleep in, another to have him actually sleep in, another for Tuesdays, another if you need to go to the supermarket, and another if you plan on coming home again.
All of these need different adapters to connect to the one Über stroller that you will have remortgaged your house to buy.
You didn't know that? Idiot.
Each of these seats come with their own colour coded set of accessories too. Rain covers, sleet covers, snow covers, fog lamps, alloys, bear traps, fire extinguishers, and flick knives.
All available in midnight magenta and sea-surf blue, all essential enough to make not having them akin to child abuse, and all costing a day's wages.
Then you have the mini sleeping bags because blankets are just so passé, and you never know when your stroll in the park could turn into a trek across the arctic circle.
We left with half a dozen brochures and no idea about what we might need or not need.
What the grump-with-a-bump and I did learn is that transporting nuclear waste is less complicated and expensive than taking a baby to the post office.